Ads

YouTube has the annoying adverts that run before most clips. They can last 5 seconds, or several minutes, and there may be multiple ads. Sometimes you can skip after some seconds, but increasingly not.

That’s always a trigger for me to give the video a thumbs down. If there are long ads, I go elsewhere and the poster loses a view.

Sometimes the video creator can include an advert or two, or more, within the video. This is intrusive too.

Even worse is something YouTube call a ‘mid-roll ad’. You know how it is: you’re involved in a clip and it suddenly stops. The screen goes blank, and then an advert runs, or maybe more.

YouTube are telling their contributors that the frequency of mid-roll ads will be increasing, to any video of 8 minutes or longer, and there can be multiple ads. Ads will automatically be added, unless you manually opt out of the advertising.

Here is a very interesting video about it:

I am very happy to go back to creators who produce material I find interesting that is not plagued with advertising. I will watch to the end, and give them a thumbs up and maybe positive comment. I will subscribe. But I am increasingly turning away from any channel that has more than the absolute minimal advertising. I have halved the number of subscriptions I once had.

Now, you may say that creators have a right to be rewarded for producing material, and they will, through subscribers and through likes. But to me the world wide web was created for people to share knowledge, as a source of information for all, not a cynical way of getting money. It’s not even subtle.

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